How and why did an idea of direct mail marketing evolve with the theme of Formula 1? Here is the bottom. It was great news for the world of technology and the world of racing events. Automation anywhere, a world leader in the automation of robotic processes and McLaren Racing had announced its Formula 1. Association. The association of several years would integrate artificial smart software robots (Bot) in the racial operations of the team in the Formula1 season. The Association also Meeon that the brand representation of automation anywhere in the MCL35 racing car, racing suits, equipment and more.
The host of India Events received the challenge of creating an elegant and appropriate idea of direct marketing that portrays the significant association. The conceptualized and produced DM was an elegant DM box that portrays the association of the two brands in the context of the formula 1.
The concept and direct mechanism of mail
The DM box had an automation anywhere and McLaren logos on each side of the fins. When closing the box, it would dramatically indicate to gather two logos and form a more symbol between them. In one of the DMS, the box opened like racing doors and the other DM, a real speedometer that is activated and reaches the highest speed when the fins were opened. The association of automation was also expected anywhere with Formula 1 to help accelerate faster decisions by automating processes in racial operations. The attached images here are all self -expanding.
A brand corporate gift and an association brochure were placed in perfectly made compartments within the direct dimensional mail. The DM was produced in bulk and sent to customers and partners around the world to mark the important association. The direct mail of Hostindia Events stood out for its innovative concept and quality of construction in particular.
