Marketing specialists have never depended more on the science of decision -making, also known as behavioral psychology, to develop marketing winning strategies.
What is the concept of behavioral psychology?
Our modern society exposes us to more stimulation than we were designed to handle. As a result, our limited mental resources are exhausted and our thought patterns are altered.
We stimulate ourselves more for constant access to information and communication because we have more options and we can make more complex decisions at all levels.
We have more alternatives than ever and more information to process to issue judgments, whether main options (where we live or what we do to win) or minor options (where we eat, what we see).
It is becoming more complex to deal with the stimuli and the complexity of decisions as they increase.
Marketing is intended to influence decision making. Since the way people make decisions are changing, it helps to understand how effective marketing works.
Why is behavioral psychology so important in marketing today?
It seems true that winning a small advantage over competition over time can lead to great profits. However, there is another more immediate reason why behavioral psychology is more effective in marketing now.
Technology matches the playing field and presents more possibilities than we can handle.
People who could not compete for work previously because they could not learn new skills, connect with experts or interact successfully with others now have many possibilities.
People’s options have expanded substantial as results of this new access. However, although HASH technology allowed an option, it has not always cultivated one.
People used four different styles of thinking to make decisions.
- Logical reasons
- Intuition
- Habits
- Efficient options
We make the transition of more powerful ways of thought to which they demand less energy to make judgments when we run out of brain space.
We create efficient decisions when replacing difficult questions with easy questions to answer to direct our conclusions, instead of using rational reasoning.
Instead of selecting the most efficient options available to us, let’s simply repeat our previous actions and trust the habit.
Then, instead of following our routines, intuition directs our behavior when we are in our lowest.
This continuous and adaptive process of negatively regulating the type of thought we use to make decisions is ongoing.
So what does this imply for the future?
Marketing specialists cannot stagnate in a rapid world of new research and a dynamic social environment. It is necessary to grow and change to keep up with your client and the rest of the world.
Do you want to be relevant in the marketing industry within a few years? Behavioral and cognitive skills are beneficial for any seller.
Leading companies are already incorporating neuromarketing ideas about their advertising. Understanding cognitive biases and their effects on individual and group behavior can help you anticipate your customers’ reactions. Psychology and cognitive science in marketing are here to stay, providing “why” underlying our actions.
