In one of the most successful events series, Hostindia Events conceptualized and executed cluster events of the MSME industry in 60 cities. These included cities of level 1, level 2 and level 3 throughout India. The events also covered around 120 verticals of the industry. It was a series of Dell India events in association with its Microsoft, Intel, VMware and The -Geat partners.
The events were held addressed to the clusters of MSME as varied as diamond, leather, garments, bicycles, granite, engines, automotive accessories. The series covered the south, west, north, east and center of India. The Hostindia event team identified groups of the target industry, conducted extensive research in the database, linked to local associations. In addition to obtaining a quality audience acquisition, the team also tested an adequate event, event configuration, logistics for each of the events.
The discussions led by Dell Experts helped managers and business leaders to obtain an overview or a Dell solution portfolio. It helped them understand how a sustainable roadmap should develop for IT infrastructure to meet commercial demands with controlled IT investments. The key objective of the event was to present Dell as the provider of technological solutions, a change of its previous position as a PC company.
The most prominent aspects
The successful acquisition of Hostindia Events and approximately 120 industry cluster associations link the most prominent aspects and the key series differentiaries. Dell continued the series for multiple quarters since the answer for the event and the potential customers generated were not precedents. The series produced potential customers and commercial conversions of the MSME, SME and emerging markets that start the events and even thereafter.
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