A joint event with huge LED panels, great stage and lighting of designers always gives the impression of a great event. A presentation of a band or a presence of celebrities in the event adds more to this impression. But it is a great myth that they do a great event. It is the quality and number of delegates or visitors that make an event excellent. Therefore, a delegate or visitor is the king of any event. An event management company or an inexperienced customer can spend all your money on an event or entertainment stage and can finally end up giving a gift for low quality participation. It is here where event management companies with one eye for the acquisition of quality audience reach the image.
If a bank software giant is organizing an event to penetrate the BFSI market, everything they need to guarantee first is to aim at the correct profile of the delegates of their perspective companies. Here, a sensible event of event management with experience in audience acquisition would go to a CIO to the headquarters of a bank and not to a Bank branch manager. Audience acquisition for a conference or promotion of Visitor Autumn for a generating exhibition or audience for a launch of an exhibition room, all these are specialized works of event management companies with experience in audience acquisition.
Success stories of the acquisition of audience and visitors
We in Hostintia Events & Marketing PVT. Limited, a Bangalore-Head quartered event management company with audience acquisition capabilities had a unique challenge. The task of reaching the vice chancellor and registrars of universities from all over the country and make them register to attend a conference in Delhi. The Hastintia event team worked from the construction of databases, profiles of the guest list, communication design, mail makers, emails, an aggressive telemarketing campaign to reach the target profile. The event finally attended the desired number of delegates. In such events, it is the delegates who are tHello, more key factor of the event and certainly not the backdrop of the event or the stage or LED.
In another case, the target audience were users of 3D printing of verticals such as medical care, automobile, education, aerospace and defense. The Delegated Acquisition Team of Hostindia Events began with a conference website, followed by the social networks campaign and then the campaign “Block the date”. A huge database was fine and was profiled for accuracy. Multiple access campaign through emails, messages, telemarketing, direct publicists were carried out for more than 30 days. The campaign for acquiring aggressive and systematic audience showed results and more than 800 registered organizations for the event. The emails for the confirmation of registration, the calls of contracture and reconfirmation and appropriate reminders secured a great performance in the event. The 3D printing forum full of the multitude of quality was a very clear sign of a great event.
The challenge of acquiring older people as delegates
In another case, the challenge, to acquire people over 60 and 70 years as a large number for an event of a renowned hospital brand. With the profile by changing retired people: the elderly who spend all their time in homes, the event agency had to change their marketing strategy. The large housing societies were attacked for scope activity and promotions and registration units based on the kiosk were carried out. The posters, Standese were placed in the offices of RWA, parks and medical shops. Very old people were hired by TV invitation. The hard work of the teams finally showed incredible results as the records came from all sectors. In the end, more than 650 citizens Mr. honored the event and benefited. It was said that the event was one of the most successful than customers in the city.
Therefore, an event with the good quality and quantity of audience in the room is more likely to be a successful event. For the audience to present an event and then be satisfied at the end, there must be a very good content. If the audience is the king of the event, the content is the key.