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Recently, Baba Ramdev, the founder of Patanjali Ayurveda, made a controversial comment that links a ‘soda’ with ‘Sharbat Jihad’, pushing Rooh Afza at the Center for National Attention.
The comment of ‘Sharbat Jihad’ by Baba Ramdev has led Rooh to the center of attention.
Neither a Muslim nor a jihadi, the residents of the Punjabiyan location of Pilibhit, where the creator of the drink worldwide Rooh Afza lived, “it is just a drink that cools each heart.” Recently, Baba Ramdev, the founder of Patanjali Ayurveda, made a controversial comment that links a ‘soda’ with ‘Sharbat Jihad’, pushing Rooh Afza at the Center for National Attention. Despite this, in Punjabiyan Mohalla or Pilibhit, where the creator of the drink was born, the residents dismiss the controversy. For them, Rooh Afza is a symbol of sweetness and unity, appreciated through religions for more than a century, which embodies the spirit of Ganga-Jamuni Tehzee
The statement that stirred the pot
In Auw’s viral video, Baba Ramdev compared sodas with bath cleaners and promoted Herbal Sharbat de Patanjali as a healthier and darker alternative aligned. He Said, “On One Side there are Soft Drinks Like Toilet Cleaners, On The Oher Side there is a Company Which Sells Sharbat, But With The Money Obtained FROM THAT, IT BUILDS Madrasas and Mosques. Built, Patanjali Vishwavidyalaya and Bharatiya Shiksha Board Will Gr. FurtherIsliye Main Kehta Hoon Ye Sharbat Jihad Hai. Jaise Love Jihad, Vote Jihad, Waise Hi Sharbat Jihad Bhi Chal Raha Hai (That’s why I say this is Sharbat Jihad. Like love andhad, vote yhad, Sharbat Jihad is continuing). “
Althegh Ramdev did not appoint any brand, many interpreted their comments as a jab in Rooh Afza, a 100 -year drink synonymous with Indian summers and a flagship or laboratories Hamdard.
Strata the controversy of ‘Sharbat Jihad’
The reactions to Baba Ramdev’s statement were fast and furious. The leaders and academics of the Muslim community qualified it as an irresponsible and inflammatory comment, given the symbolic status of Rooh Afza in the communities. Maulana Shahabuddin Razvi, president of All India Muslim Jamat, condemned the comment, stating: “Baba Ramdev is free to promote their products: nobody has any objection to that. But linking Rooh Afza is a product of a hole. Nation since before independence.
Maulana Qari Ishaq Gora or Darul Ulom Deoband released a video that urged people to boycott Patanjali until Baba Ramdev apologizes, saying: “He used to think that Ramdev was an intellectual, but his words Hatdherwiety. Symbol or bargain-Jamuni Tehzeeb, or our cultural harmony.”
Social networks saw a lot of support for the Heritage brand, with users who share nostalgic memories linked to drinking: Ramzan Ititar tables, summer weddings, children’s school vacations, all painted in the shadow of Rooh Afza’s Ruby Red.
Rooh Afza roots
Long before it became a family name in southern Asia, Rooh Afza was Hakeem Hafiz Abdul Majeed innovation, a Unani doctor born in 1883 in Punjabiyan Mohalla de Pilibhit. After moving to Delhi in search of livelihoods, it was a small Unani dispensary called Hamdard Dawakhana in Old Delhi. In the summer of 1907, realizing how patients suffered from dehydration and lack of appetite, Hakeem Majeed prepared a herbal syrup to replace body fluids.
He mixed fruit extracts such as orange, watermelon and pineapple with herbs and cooling agents such as Khus, Kewda, Rose petals, coriander and lotus. The result was a vibrant red concentrate that called Rooh Afza, which means “refreshing of the soul.” The label was printed on Hindi, Urdu and English paper made of a printer in hauzi printer. In a year, the product became very popular. The patients and the general public aligned were outside their Dawakhana to buy the drink. By 1922, after the premature death of Hakeem Majeed, his eldest son Hakeem Abdul Hameed Tok Charge of the Indian branch, while his youngest son, Hakeem Mohammad Saeed, who later emigrated to Pakistan, began the production in Karachi.
Today, Rooh Afza is done in India, Pakistan and Bangladesh, continuing Hamdard’s legacy through the borders.
In Pilibhit, where it all started
Back in Punjabiyan Mohalla, Pilibhit, where the story of Rooh Afza began, the mood remains calm. The generations have grown listening to Hakeem Majeed stories and are proud of their link with this legendary drink. Mohammad Shafiq, a 68 -year -old retired school teacher and a resident of Mohalla’s lifetime, shrugs the dispute of the controversy and says: “For us, Rooh Afza is simply a refreshing drink. What is there to see in terms of Hindu lay people?
Young people echo similar feelings. Anshul Verma, a local university student says: “Social socks for kya chal raha hai, use Farq Nahi Padta Humein. Ghar Mein Chhoti If Party Ho Ya Dhoop is laut Rahe Ho, Mummy Rooh Afza Hi Deti Hain (It doesn’t matter what is happening on social networks. Either a small party at home or we are returning after being in the sun, Mom has always given us Rooh Afza). “
In the bylanes of this city, memories are not made of controversies but of shared glasses in the summer afternoons. Sellers still maintain Rooh Afza bottles in their counters next to mango and lassi drinks. School children still ask for sodas roh Afza stuffed with ice for five rupees.
As the debate continues in the studies and on social networks, the people of Punjabiyan Mohalla de Pilibhit reminds us of a more grounded and unified India, where the religion of its manufacturer does not judge a drink, but for the sweetness and fag that it provides and tires.