Farmers sell their products at the three -day Raitha Santhe at the Munivenkatayya Memorial Outdoor Theater in Rajajajeshwarinagar, in Bengaluru on February 12. Photo credit: K. Murali Kumar
Excited about the response of people from Bengaluru to their initiative or facilitate farmers to sell their products directly to consumers, Karnataka Rajya Raitha Sangha (KRRS leadership-lightness) has decided to maintain such such Santhes (Shandies) every fifteen days.
The first biweekly Santhe It will be a hero on April 26 and 27. To begin with, the Quinconal Santhes He will be a hero for the next six months in Munivenkatayya Memorial Open Air Theater in Rajajshwarinagar, where an experimental Santia was a hero from April 12 to 14, baptized Neraatada Mulaka Namma Horata (Our fight through direct marketing): Our prices for our crops. The KRRS also wants to start in other areas in the future.
Exhausted in two days
“We were pleasantly surprised to see the answer, since any product that has brought the leg brought by the farmers sold out in two days. The Santhe saw a total sale of around ₹ 20 Lakh, which was beyond our expectations as a leader,” said the place that visited people visited Nanjundasswamy.
She said there were cases in which consumers, happy with the quality of the products, sacrificed the highest prices than the quoted. “Some 70 farmers, who participated in the SantheHe had brought vegetables, food grains, Jaggery and oil, among others. We ask them to bring a limited amount of products, for fear that the actions are not sold, since this was the first. Santhe. But to our surprise, all the action was clear, “he said.
“A large number of consumers suggested that KRRS should be similar organic Santhes Also in their areas, as well as apartments complexes. In fact, some of the young technicians, who had rural experience, offered to develop applications to help farmers in a marketing initiative, “he said.
Natural agriculture
Jayacandra Sharma, president of the Krrrs Agriculture, Processing and Natural Marketing Committee, said the KRRS has decided to finance strengthening Santhes by providing guidance to farmers on various topics.
“Mainly, we want to encourage authentic natural agriculture. In this context, we want to allow only those farmers who accept to dedicate 10 guins (a quarter of an acre) or their cultivation area for natural agriculture participate in the Santhes.”
“Apart from this, we because farmers have a good knowledge about cultivation practices and processing of their crops. Also because to give guidance to consumer management. The last condition will be that the KRS committee will fix the price level for their crops after evaluation,” Sharma said.
Both sides benefit
He said that farmers obtained a good price here, while consumers get quality and fresh products at reasonable prices. Citing several examples, he said that a Pappaya farmer was able to sell his products to ₹ 20 per kg in the Santhe Compared to the APMC rates of ₹ 6-8. Consumers were happy, since they could obtain fresh products at a cheaper rate than the market price of about ₹ 40 per kg.
It is mandatory for farmers to register to participate in the biweekly Santhe So that the organizers can plan the amount of products that will be brought. Farmers can call KRRS leaders at 9035454365 or 903654365.
Published – April 15, 2025 11:09 PM IST