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The Modi government believes that India has all the raw material necessary to master this space: a fixed set of creative talent, a digital economy that grows at vertiginous speed and a tradition of stories of stories in a deep conrage.
Prime Minister Narendra Modi (PMO Image)
Almost a month ahead of the World Visual & Entertainment (Wave), the Prime Minister (PMO) has issued clear instructions: India must be established as the global center for the creative content and Indies, positioning the itsef. “
In a high -level strategy discussion, Hero in the first week of April, officials were ordered to accelerate the initiatives that take advantage of the ‘Orange Economy’, the booming sector that includes media, entertainment, games, digital content and concert economy, News18 has lant. It is expected that the next Wave summit, scheduled for Mumbai next month, is the launch of this vision, attracting global investment and consolidating the role of India as leader in the creative economy.
Modi’s government believes that India has all the raw material necessary to master this space, a fixed creative talent group, a digital economy that grows at dizzying speed and a deep tradition of stories narration.
While heading to the Bharat 2025 summit of CNN-News18 in Delhi on Tuesday, Prime Minister Modi said: “The entertainment industry is getting bigger every day and over time it will bloom more. Bharat has made great, such as’s, Like’s, as movaming. This will be a booming economy.
Like several countries such as the EAU and South Korea have taken advantage of their creative economies, India has remained a content creator without a structured institutional framework to maximize their potential. However, the impulse of the prime minister aims to create such a structure, ensuring that India becomes not only a talent supplier but also a global center for the production of content, innovation and investment.
Efforts to create waves literally
To make this happen, the government is working on multiple fronts. First, there is a renewed approach in the creation of content promoted by AI and the ethical use of technology in the creative economy. The Modi government has made a space for that and called it: create in India.
Officials have instructed to develop policies that protect intellectual property, avoid wrong information promoted by AI and guarantee that Indian digital creators and entrepreneurs benefit from AI instead of being drugged by it or being the weapon of faith of faith.
There is also a strong emphasis on the use of AI for the largest common good: expand the accessibility of digital content, support for education and foster new creative business models. The Ministry has made innovative ideas for reality shows with extravagant and curiosity titles that evoke titles, specially designed to attract young people. “The competitions for various challenges of reality, from classical music to local Indian promotion bands, from the design of drones to the community radio system, are being carried out in all cities. All those challenges are now in several phases towards the final ceremonies of the final contestants and the awards ceremonies of the this stands,” added another officer.
Why is this economy ‘orange’?
The term ‘orange economy’ originated in a book: the orange economy: an infinite opportunity popularized by the Inter -American Development Bank (IDB). As explained, the ‘orange’ color was chosen because color symbolizes creativity, stimulation, intelligence, vibration and transformation.
The informal economy, known as orange economy, is now reinvented as an important job creator. The Government sees the cities of level 2 and level 3 as the next border for the creative sector, with an approach to localized digital content, animation, games and ott production centers. The senior officials and experts believe that this approach could reduce the migration of the smallest cities, create millions of opportunities and ensure that the creative economy of India is not only concentrated in metropolitan cities, but that the national is dispersed.
A key part of this strategy is the development of dedicated creative economy institutions, with Mumbai will probably house an avant -garde installation to train and support the next generation of content creators, said a superior officer.
Inspired by Dubai’s success in the construction of a world -class communication and media ecosystem, the government is anxious to provide Indian talent for infrastructure and investment necessary to compete worldwide.
Another high government official also added that the role of PMO is not regular, but acting as a “facilitator”, closing the gap between content and technology. The Summit of the Ola of India is expected to gather investors, those responsible for the formulation of policies and global creators to shape the future of India’s orange economy.
For PM modes, this is more than an economic initiative: it is a strategic commitment to the soft power of India, its digital future and its place in the global creative industry.