Adobe Express He has just received an update that marks a before and after for those who create content, either for social networks, marketing or personal projects. At the Max creative conference in London, Adobe exhibited a series of powerful and intuitive tools that make Creation of videos, animations and content aligned with brand Easier than ever. If you have ever dreamed of editing as a professional without being one, this may be your time.
The video edition is no longer a headache
The video edition is one of the most technical tasks and that require a lot of time in the world of digital content. You have to cut, edit, subtitle, choose the right shots … and all this can consume hours. This is where Clips creator Enter, a new characteristic with AI that transforms this process in a matter of minutes.
Imagine you have a one -hour podcast. The clips manufacturer analyzes the content, detects the most interesting moments, Generates subtitlesAnd adapts the video format to work in Tiktok, Instagram, LinkedIn and other platforms. All without moving more than a few clicks.
From the static image to animation with a touch
Do you have an infographic or flat poster that needs some life? Adobe has launched Dynamic animationA feature that converts static images into natural movements with effects such as “bamboleo” or “wind”. It is as if I design the ability to breathe, move and connect better with the Viener.
This not only helps to capture attention, but also allows you to refer content without noving to rebuild it from scratch. Ideal for social networks or shocking presentations.
Generate videos and funds just by writing.
Another new remarkable feature is Generate videoA tool used by the Adobe Firefly model to create custom background images simply with descriptive text. Do you need a modern office scene, a forest at dawn or a quiet beach? Write what you want, and Ia generates it for you, Saafly and with professional quality.
This is ideal for those who do not have access to image banks exams or recording equipment. With this tool, Create impressive visual content is as easy as writing a message.
Softer recording, voice improvement and edition
Adobe express now allows you to record directly from the platform with the Video Auto Feature. Perfect to create tutorials, Vlogs, Customs or Personalized Presentations. In addition, it includes a Voice improvement Option, which eliminates background noises with a single click, leaving clean and professional audio without having to be an expert in sound edition.
New Fall zone and Scene view The characteristics simplify the edition, which allows you to organize clips and make batch adjustments visually and intuitively. And if you are using VimeoYou can publish directly from Adobe Express thanks to your new construction complement.
Create content aligned with your brand, without problems
Maintaining the visual consistency of a brand is challenging, especially when the team is small or works with external collaborators. To solve this It is generated similarA function that begins from a base image (such as a logo or a campaign) and the automatic generates a complete collection of visually aligned designs. All driven by AI and ready for commercial use.
In addition, more than 30 professionals Photoshop The filters have an integrated leg directly into Adobe Express, which means that it can now apply quality photo finishes without changing the platforms.
Collaborative creation and business growth
One of the keys to the success of Adobe Express is its versatility. Marketing equipment use it to create content located in multiple language. Sales professionals send custom messages to customers. Small self -employed companies generate viral content without depending on an agency. All with an intuitive interface and powerful tools that do not require advanced technical knowledge.
With direct integration with other creative tools in the cloud as Photoshop, Illustrator, Lightroom and AcrobatExpress allows you to reuse assets, animated designs and creative processes of Accelera from a single platform.
Growth that says everything
The numbers support the success of this evolution:
- +50% growth In commercial customers in the last quarter.
- +85% adoption Among Express Premium Students.
- New associations with Real Madrid, EA Sports, Slack, Hubspotand many others are expanding their global reach.
In addition, Adobe has announced his vision for the future with antique The intelligent AI designed to reinvent the way we create content, making it more emar, faster and more intuitive.
How much does Adobe Express cost?
The good news: Adobe Express is free to use. And if it is already a creative subscriber of the cloud, it has full access to the new features without paying anything extra. The new features such as the clips manufacturer, the fall zone, the video generation and the Vimeo complement are already greed in the web version, while other key features such as dynamic animation or generation are also notable in the mobile application.
Adobe is achieving what many creators have to legs for years: a simple, accessible and powerful way of turning ideas into professional visual content. And the best thing is that now, thanks to artificial intelligence, this process is not only faster, but it is with the scope of all.
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