Planetplay announced that the data extracted from a new play2act surveyed in the game showed evidence that the games have the potential to encourage the most green habits among the players.
The survey found that 79% of respondents who had played games with green messages or environmental content reported at least a positive behavior change after playing these games.
Among these players, 47% reports that they reduce their environmental impact through energy use or public transport, while 34% reports that they made more ecological consumption decisions.
Run in September 2024, Play2ACT is an integrated survey in popular games, designed to explore the role of games to address climatic and nature crises. The initiative was developed by Planetplay, a non -profit platform that contributes to environmental action through games, in collaboration with the United Nations Development Program (UNDP).
More than 181,000 players from 189 countries, including 70 less developed countries or small states in the development of islands, answered a series of Play2act survey questions located in 24 popular games such as Subway Surfers, Beatstar, Pokemon Go! and Avakin’s life, among others.
The survey took advantage of the scope of the participating games of 80 million players per week. The questions aimed to collect the perspectives of the players about their experiences with the Green Games and their impact on behavior and feeling towards climatic and environmental action.
20 Games Studios y Platformas have participated in the Play2ACT initiative, including Actrio, Bandai Namco, CM Games, Media E-Line, Futurevision, Funplus, Hutch, Jagex, Lockwood, Microsoft/Xbox Insider, Niantic, Outplay, Reliance, Rovio, Space Ayar Games, Sybo Games, Trailmix, Tripledot and Unity.
“The games are uniquely positioned to involve a fixed and diverse audience in environmental issues. Seeing so many players adopt more green habits after getting involved with green content is a powerful will for the impact games that games can have in Shana -Louble Faa, attentible future a statement.” Play2act results show that when sustainability is embedded in play at stake, it not only informs real action. “
“With our Subway Surfers game, reaching a wide global hearing, we have a great opportunity and a great responsibility to understand the opinions of the players about the weather and nature. We are committed to supporting efforts to protect Ouryone has a PowerF amplifies the climate and environmental action, so we actively participate in initiatives such as Play2act,” added Matthias Gredal Norvig, CEO of Sybo, in a statement.
The Play2ACT survey also contributes to the project ‘Games that carry out the effective and affective transformation (large)’, funded by the Horizon of the European Union and the research and innovation of the United Kingdom (UKRI). Its objective is to involve the community of games, players and studies, when addressing climatic and nature crises exploring how games can boost social commitment and cause new dialogues for positive change.
Although participating games studies will further analyze the Play2act Survey data to promote measures and actions within the industry, UNDP aims to use the aggregate results to better understand global opinion on the climate and the action of nature, with a partial interest.
“It takes more to improve the awareness of climatic and nature crises. We must use all the tools at our disposal to promote a significant change, and this effort should be any segment of society, including the private sector, he said,” said the change in the UNDP, in a statement. “Scale.”
Planetplay is a non -profit platform that allows players from all over the world to contribute to environmental action through purchases and games in the game with our affiliated games studies. Together with the pioneering market of ecological games, it is also a movement designed to inspire, educate and mobilize players to support our planet and their rich diversity of life.
