Saying that the Miami Dolphins vs. New York Jets game on Black Friday is Amazon’s Super Bowl is not hyperbole.
Not only does this signify another game on Prime Video—something Amazon intends to incorporate into a yearly routine—but it also happens to coincide with the biggest shopping day of the year.
We discussed this ideal marriage with the NFL. For us, Black Friday is a major occasion each year. We’re really putting everything on this, stated Vice President of Prime Video Jay Marine.
NFL Media executive vice president Hans Schroeder stated that the league has been considering adding a game on Black Friday for some time. For the past two years, the Thanksgiving Day tripleheader has been one of the most watched regular season games.
By including a game on Black Friday, the NFL gains an extra day of dominance. When you add the fact that it was streaming on Amazon, it was a match made in football and business heaven.
We have the chance to keep innovating alongside Amazon. Schroeder remarked, “Some of what they’ve done on Prime Vision this year is exciting, in my opinion. It takes fans deeper into the Xs and Os and shows how data and AI intersect predictably.” “I believe that, appropriately for that day, the viewing experience will feel a little bit different and unique. We’re happy about it.
Amazon will not feel like Home Shopping Network meets a football game, despite the fact that it will highlight certain deals and promotions throughout the day.
According to Marine, there will be a QR code to scan and shop during the game, and some of the Black Friday deals will be highlighted during commercials.
There will be additional promotions during the halftime, postgame, and pregame shows in addition to one major promotion every quarter.
Every fan will be able to watch the game for free on streaming services. The Philadelphia Eagles’ game against the Minnesota Vikings in Week 2 of this season was the most watched on Amazon, according to Nielsen.
Through 11 weeks, the average number of viewers for NFL games has increased to 17.1 million, 6% more than the previous season. The league is still on pace to have its largest audience since 2015.
After the game, Garth Brooks will perform live on Amazon.
Since Amazon has removed the paywall, I’m interested to watch how it all works out in terms of that aspect.
Thus, this represents a somewhat uncharted territory, according to Al Michaels, who will call the game alongside Kirk Herbstreit and Kaylee Hartung. “I’d like to know how this operates. I mean, there’s a possibility that this will turn out to be amazing.
Half of the 16 games this week must have widespread appeal because there are three games on Thanksgiving, one on Black Friday, three windows on Sunday, and one on Monday night.
The league demonstrated over Christmas of last year that it could arrange games over four days and share the spoils with matchups among all of its media partners.
This week, all 32 teams are in action, with teams from the same division facing off in 10 of the 16 games.
The day after Thanksgiving has historically been dominated by college football, but the 3 p.m. Eastern kickoff still provides colleges with an early window and prime time. On Saturday, there have been more college rivalry games over Thanksgiving weekend.
With quarterback Tua Tagovailoa and wide receiver Tyreek Hill leading the offense, the AFC East-leading Dolphins have shot to national prominence, even though Tim Boyle will start at quarterback for the Jets instead of Aaron Rodgers.