In the middle of the floods of Kerala devastating the life of Lakhs and killing more than 400, with the strong downpour still continuing, someone painted a great message of “thanks” on the roof. The rescue operators had saved two women, one of them pregnant from the same ramp a day before! This moving message to express gratitude proved to be the mother of all messages communicated in recent times. People connected quickly with the message, thanked the brave rescuers and appreciated this little gesture of gratitude.
This blog is an attempt to analyze this message And understand why it turned out to be such an effective communication. Why was an instant success in printed, electronic and social networks? This message certainly has something really special and that is, the characteristics and principles of the effective messaging established by the communication gurus. I wish that marketing communication specialists analyze this communication and give their comments.
What makes this message so special?
It is the incredible moment, the perfect medium, the simplest and, above all, the innovative and yet honest intention that I think it carries this message directly to the top. Now we are going to know how this message could highlight efforts in the midst of millions of messages communicated every second.
The simplicity of the message:
Only 6 major capital letters that simply say thanks, blank painted on a darker background. No, underlined, without exclamation nothing more. He simply communicates the “Thank you” message and just that. Isn’t this such an original and genuine idea and should have voted directly from the heart?
The moment:
Time cannot improve this. The house flooded to the first floor, the red alert in the state and two women were transferred by plane only one day before this message appeared. One of the rescued women was pregnant and delivered within 30 minutes of the rescue! Time adds much more to curiosity in this case. Who is the idea? Who is the person who painted this? How did he do so fast? Where did he get the painting? How do you relate to rescuers? The list continues …
The place and the medium:
The place or medium is the masterpiece here. The event to enclose the women of the roof was broadcast through the news channels and was a family place for people. It was a great idea to turn the same terrace into a medium for this message. People from all over the country must have connected the message of thanks to the rescue event even before reading the detailed report. I have never seen an emarter below the line communication that is. Simply because a message on the terrace looks directly and comes only to those who can fly a helicopter. Now, we all know who dares to fly to helicopters.
Honesty and intention:
The highest point of this message is that it is extremely pure and honest in its intention. It is an exclusive message to rescuers in decent privacy. It was not intended for television cameras or for social networks. If the same message is decoupled in a flexion in a primary location or right in front of the same house, it would have seemed ordinary. If a poster were hero for the media cameras with the same message, it would have seemed false. This is exactly the reason why strategically planned communications designed in the joint rooms fail compared.
Today’s world is full of messages that have commercial, political or selfish intention. Messages like this, which are pure and honest in their intention stand out and touch the hearts of millions.
